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New Product Development
NEW PRODUCT & MENU DEVELOPMENT
We are experts in creating innovative ranges that surprise and delight the consumer. We understand the importance of provenance and the story behind the products to build brand loyalty, which will also improve customer NPS as commercial viability.
Our menus are exciting, new and brave, whilst keeping the balance between the traditional, fashionable and regional to make sure we cater for everyone.
Our Product Development Specialists have an expert understanding of food and drink products used in the travel industry. They are experienced in product range architecture and have extensive knowledge of product trends, social influencers, customer profiling and the lifecycle of a product. Our specialists frequently attend food and drink exhibitions and conferences to ensure they are up to date with current trends.
Experience - Our Product Development Specialists have an expert understanding of Food and Drink products used in the travel industry.
They are experienced in product range architecture and have extensive knowledge of product trends, social influencers, customer profiling and the lifecycle of a product.
Our specialists frequently attend food and drink exhibitions and conferences to ensure they are up to date with current trends.
KEY ELEMENTS OF PRODUCT DEVELOPMENT
- Local Provenance
- Quality Brands & Products
- Differentiation
- Health & Wellbeing
- Price
- Environmental & Social Awareness
- Crew